#11o Todd Kaplan is the CMO of Pepsi, the leader of PepsiCo’s US Cola business and flagship brand. Under Todd’s leadership, Pepsi created and Launched LIFEWTR (premium water) and BUBLY (sparkling water) – two of the most significant new product innovations in PepsiCo history. Todd and the Pepsi team also produced the The Pepsi Super Bowl Halftime Show, which was nominated for 5 Emmys and was recognized with its first ever Cannes Lion in the Music category at the Cannes Lion International Festival of Creativity. Under his management, the #BetterWithPepsi Campaign was awarded with 4 Lions, including 2 Golds. Pepsi collaborated with top performers like Dr.Dre, Snoop Dogg, Eminem, and Kendrick Lamar. Pepsi also Launched its NFT collection, The Mic Drop. Todd was ranked as one of the “Top 25 Most Innovative CMOs in the world.” by Business Insider.
You can learn more about:
1. Strategies and thinking framework to build one of the world’s most iconic brands
2. How to have a successful career in marketing
3. How to create culturally relevant products to generate organic brand awareness
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Join the SVP fam with your host Grace Gong. In each episode, we are going to have conversations with some of the top investors, super star founders, as well as well known tech executives in the silicon valley. We will have a coffee chat with them to learn their ways of thinking and actionable tips on how to build or invest in a successful company.
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