069 Ekta Chopra is the Chief Digital Officer at E.L.F. BEAUTY, where she leverages cutting-edge technology to help the company maximize growth. In 2019 E.L.F. Beauty closed down all the physical stores and focused on online sales. Now E.L.F. is one of the top Gen Z favorite brands. Prior to E.L.F., she was the director of technology at The James Irvine Foundation and she led technology in companies in multiple different sectors such as retail and aerospace.
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