#151 Dave Long is the CEO of Orangetheory Fitness. He leads the company’s franchise model, regional development, and product development strategy. After founding the company in 2010 with two partners, Dave has led the brand through countless pivotal achievements, including launching two apps, creating a proprietary heart rate monitor with strategically chosen partners, and signing celebrity brand ambassadors. In addition, Dave facilitated Orangetheory Fitness’s exponential growth and expanded the brand worldwide, with studios now open in several countries. The scientifically backed fitness franchise continues its rapid expansion with no end in sight under Dave’s leadership. Before that, Dave helped grow Massage Envy from 25 to 800 locations. Dave also helped European Wax Center expand the concept from 4 to over 550 locations in less than nine years.
You can learn more about:
1. How to build an iconic fitness brand
2. How to build an effective system to scale your business
3. How to stay on top of the tech trends and apply them to your businesses
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